→Overview of Digital Marketing & Career Opportunities
→Traditional vs. Digital Marketing
→Digital Marketing Channels & Trends
→Understanding Customer Journey & Buyer Personas
→Importance of Data-Driven Marketing

→Basics of SEO & Google Algorithms
→Keyword Research & Competitor Analysis
→On-Page & Off-Page Optimization
→Link Building & Backlink Strategies
→SEO Analytics & Performance Tracking

→Introduction to Google Ads & PPC Campaigns
→Keyword Bidding & Quality Score
→Campaign Setup, Ad Creation & Targeting
→A/B Testing & Conversion Rate Optimization
→Retargeting & Display Advertising

→Importance of Content in Digital Marketing
→Blogging, Copywriting & Storytelling
→Video Content & YouTube Marketing
→Creating Engaging Social Media Posts
→Campaign

→Facebook, Instagram, LinkedIn & Twitter Marketing
→Organic Growth vs. Paid Advertising
→Social Media Advertising & Audience Targeting
→Community Building & Engagement Strategies
→Social Media Analytics & Performance Measurement

→Introduction to Email Marketing & Best Practices
→Creating Email Campaigns & Automations
→Email List Building & Segmentation
→A/B Testing & Improving Open Rates
→Email Marketing Tools & Analytics

→Understanding Affiliate Marketing & Partner Networks
→Selecting the Right Affiliate Programs
→Working with Influencers & Brand Ambassadors
→Influencer Outreach & Collaboration Strategies
→Performance Tracking & ROI Calculation